Main questions to ask an SEO

If a SEO is reluctant or avoids showing you examples of his SEO organic or natural listing results, this should really raise a red flag.

It really amazes me how often business owners and individuals interested in search engine optimization services; fail to ask one of the most important questions. "Can you show me some of your proven results?" If you are considering hiring a firm to assist you in optimizing or developing your internet presence, it is imperative you verify they are qualified to handle the job. Too often customers confuse having the fanciest internet site with being the most qualified. Those us who have been in this business for a while understand that usually it's the simplest site which typically gets the best results. Sites that are key word rich with relevant engaging ad copy usually perform the best. Link popularity is also another important factor. LSI or latent semantic indexing is becoming a very important factor as well. Be sure that the person actually tasked with your project has his (individual) results he can show you and not just the results that the company parades as what you should expect. The truth of the matter is the person assigned to you project is usually not the person responsible for the results you see on their website. So always remember ask them to see "YOUR RESULTS" not "YOUR COMPANY'S" results.

Treat the selection of your SEO the same as your would any other major business decision. Ask questions and by all means always do your own due diligence.